Can I try it before it spends anything?

Yes. Start a campaign with no credits — it waits, contacts nobody, and begins on its own when credits arrive. Or run it in shadow mode and watch what it would do.

What counts as an engaged lead?

A real human response: they answer the AI call and a real answer is captured, or they reply on WhatsApp. Yes or no both count. No answer, busy, voicemail and failed calls don't. One lead is charged once per campaign. Your first 250 each month are included.

What if it calls someone at a bad time?

It can't. Every campaign has a calling window, 9am to 9pm by default. Outside it, the engine waits.

Do I get charged if the call fails?

No. If a call connects but the AI couldn't speak, it costs nothing and the lead is retried.

Will it call leads my reps are already working?

No. Any real action by a rep removes the lead from the campaign for good, and a lead can be in only one active campaign at a time.

The leads you already have. Worked, every one.

SmartBDM is a free AI-first CRM with unlimited users, a shared WhatsApp inbox, a mobile app and built-in AI agents. Smart Outreach is the AI that calls and messages your old leads until someone engages — ₹5,000 a month, for your whole team.

See pricing

Start with one list. The AI works it; your reps get the ones who answer.

Before you buy 10,000 leads, work the 10,000 you have.

Thousands of old enquiries. Nobody has called them in a year.

The team calls the new leads. The rest just sit there.

We tried a telecaller. Half the day was numbers nobody picked up.

The list isn't dead. It's unworked.

The whole list. Not just the top.

The AI decides who to contact, how, and when. Your reps get the ones who answer.

Every lead gets worked.

Channel and timing chosen per lead, paced through your calling hours, until they engage.

Reps only pick up leads that responded.

A real contact — answered, or qualified — lands on a rep with a same-day follow-up already set.

A clear no is closed, not handed over.

Put an AI agent on WhatsApp replies. A definite no closes the lead. Nobody chases it again.

You pay when someone engages.

Not for dialling. Set a total cap, a daily cap, or both.

See what it did, to whom, and why.

Every call recording, transcript and message on a per-lead timeline, plus the decision log.

Pick the list. Pick the channels. Watch it run.

Step 1

Choose who to work

A pipeline, its uncontacted leads or specific stages — or hand-pick from any list.

Step 2

Choose how to reach them

AI voice calls, WhatsApp, or both. Decide what counts as success.

Step 3

Preview, then go live

See who’s in before anything happens. A rep who works a lead takes it out of the campaign; a no is a no, for good.

Pay when we reach someone.

The AI-first CRM underneath is free, for unlimited users. Smart Outreach is one add-on on top.

₹5,000/ month

Nothing for unanswered calls or ignored messages.

250 engaged leads a month included
AI voice calls and WhatsApp outreach
Campaign cockpit, timelines and decision log
Unlimited users

Beyond 250 engaged leads

4 credits (₹20) each, for the next 750
3 credits (₹15) each, for the next 4,000
Drawn from your shared Smart Credits balance.

Let’s talk

Enterprise: for volume, controls or contracts past the published ceiling.

Volume beyond the published ceiling
Custom concurrency or throughput
Regulated-industry contracts
Dedicated infrastructure and custom SLAs

SmartBDM, the free AI-first CRM, is ₹0 for unlimited users. See everything you get free

Unlimited users · add-ons month-to-month · 20% off when billed annually · GST additional

The free AI-first CRM underneath.

Smart Outreach switches on top of it. So does everything else.

Before your first campaign

Start free

Tell us how your leads arrive. We’ll set up the free AI-first CRM, and Smart Outreach if you want it, and call you back.

Put your whole team on it today. Free.

Unlimited users. No card. Tell us how your leads arrive and we’ll set it up.