Stop turning a spreadsheet into a CRM. Get the CRM with the spreadsheet built in.
Airtable is a brilliant, flexible database — but running sales in it means building your own CRM by hand, then bolting on calling, WhatsApp and follow-ups. SmartBDM includes an Airtable-like grid (Datasets) whose cells link to live leads, inside a finished AI sales platform that does the selling for you.
- An Airtable-like grid (Datasets) — built in
- Cells link to live CRM records
- AI that calls, WhatsApps & follows up
- India-first · billed in ₹ · unlimited users
- A full app on Web, iOS & Android
30-day free trial · go live in 7 days
Airtable is a wonderful, flexible tool
For a huge range of jobs, it's genuinely great — and we use the same idea inside SmartBDM.
Infinitely flexible
Airtable can model almost any data however you like — bases, views, links and automations. For ad-hoc trackers and custom workflows, that flexibility is hard to beat.
A huge template & automation ecosystem
Templates, integrations and a big community mean you can stand up a custom tool for almost anything quickly. It's a superb general-purpose database.
Familiar and approachable
It feels like a spreadsheet, so anyone can start building — which is exactly why so many teams reach for it (or Google Sheets) as a first sales tracker.
A spreadsheet doesn't sell. It only records what already happened — and only if someone types it in.
Running sales in Airtable means you build the CRM, then chase the leads, make the calls and update the rows yourself. SmartBDM gives you the flexible grid and the finished sales motion around it.
The flexible grid is built in — and linked to real leads
SmartBDM's Datasets is an Airtable-like grid living inside the platform, but its cells link directly to live CRM records — leads, users, pipelines, products — with "appears in N datasets" backlinks. Your custom operational data stays connected to your real pipeline and readable by the AI, instead of sitting in a separate base the rest of your tools can never see.
The finished sales motion, not a build-your-own kit
A spreadsheet records; it doesn't reply on WhatsApp, call and qualify a lead, or chase a follow-up. SmartBDM's AI does all of that on the same data — so you get the result, not a flexible canvas you still have to turn into a sales system and operate by hand.
India-first, with unlimited users — not per-seat dollars
Airtable is billed per seat in USD, with no Indian-language voice, WhatsApp or calling. SmartBDM is India-first — Indian-language AI calling and voice notes, a native WhatsApp engine, rupee billing — with unlimited users, so the whole team is on it.
SmartBDM vs Airtable at a glance
A no-code database versus a finished AI sales platform with the grid built in.
Everything you get in one login
The flexible grid you like about Airtable — plus the finished sales motion around it: CRM, AI calling, WhatsApp and follow-up.
Full CRM, your way
Custom pipelines, stages and fields, with every note, call and message on one timeline per lead.
Unified WhatsApp inbox
Two-way WhatsApp tied to the lead record — templates, read receipts and assignment, for the whole team.
A dozen AI agents, 24/7
They read every conversation, score each lead, follow up, and keep the CRM current — hands-free, with humans in control.
AI that calls your leads
AI voice agents phone and qualify leads in a natural Indian-language voice, then write the call back to the CRM.
Speak to update — free & unlimited
A ten-second voice note becomes a summary, a stage move and a follow-up. No typing, never metered.
Lead scoring & My Day
Every lead carries an AI intent score, and each morning a ranked “who to call today” puts effort where it converts.
WhatsApp marketing & re-engagement
Wake dormant leads in compliant batches, with deliverability and your sender number protected automatically.
Performance & coaching
Per-rep performance, follow-up discipline and conversation intelligence — coach on the behaviours that drive revenue.
Built for India, on every device
Indian-language AI throughout, passwordless login, and the full platform on Web, iOS and Android.
What you actually pay
Airtable is per seat in USD, with AI as a paid add-on — for a database you still have to build into a sales system. SmartBDM is one flat rupee price for unlimited users, with the grid, the CRM and the AI all included.
From ₹30,000 / month
Unlimited users · priced per active lead
- Your whole team included — no per-seat fee
- A dozen AI agents included (not metered per seat)
- Voice notes & transcription free and unlimited
- CRM + WhatsApp + AI voice calling in one app
Per seat, per month (USD), with AI as a paid add-on
Tier prices change often — see Airtable's pricing page for current figures. We describe the model here rather than quote a number we can't stand behind on the day you read this.
Airtable pricing sourced from its public pricing page as of Jun 2026; prices and plans change — verify on the vendor's site. Last reviewed Jun 2026.
Running sales in Airtable or Sheets? Moving across is on us.
Bring your spreadsheet sales ops into a real platform without losing your data. We import your bases and sheets, map them to leads and Datasets, mirror your process, and keep your lead sources flowing — so you're live in about a week.
Free import
We bring your Airtable bases and Google Sheets across — into leads where they belong, and Datasets for the rest — no manual rebuild.
Live in ~7 days
We mirror your process and connect your lead sources, so the AI starts working your pipeline within days.
Keep your lead sources
Ad campaigns, website forms and referrals flow straight in — and the AI begins replying, calling and qualifying immediately.
What teams running sales in spreadsheets ask
Talk to our sales
See SmartBDM in action
Book a 30-minute demo. We'll mirror your sales process and show you how your AI team runs it.
